a newsletter for creative entrepreneurs

Part momentum. Part practical guidance. Part permission slip to stop overthinking and start creating.

Whether you’re running a business, dancing with an idea, or somewhere in between—The WHIM is your weekly nudge forward.

I’ll send you soulful insights, smart strategies, and gentle reminders to keep going, even when you feel stuck. Think of it as a creative check-in that lands in your inbox every Wednesday.

    what subscribers are saying:

    hi, I’m Jess,

    …the voice behind the WHIM, the cajoler of your creative spark, and the one who will probably nudge you to dance in your kitchen at some point.

    For over a decade, I’ve worked as a copywriter and messaging strategist, helping 90+ businesses bring their most authentic, effective, soul-aligned voice to life online. From websites to newsletters to whole brand revamps, I’ve helped clients go from “What do I even say?” to “That sounds so like me.”

    Along the way, I also revived my personal dance practice, built a mobile dance studio, built a creative coaching business, and did a mini tour with my one-woman-show. 

    This newest version of my newsletter combines my multi-passionate experience into something you can use to take action on your own creative business journey and beyond. Learn from my mistakes and my wins, and get moving!